Thursday, August 4, 2011
Above the Treeline is pleased to announce that the Houghton Mifflin Harcourt Trade & Reference Division has selected Edelweiss, Above the Treeline's interactive publisher catalog system, to publish frontlist and backlist catalogs on the web. With the addition of the Houghton Mifflin Harcourt's frontlist and backlist titles, Edelweiss' web-based publisher catalogs will encompass more than 50,000 titles across 750 imprints from over 28 publishers.
Retailers, librarians, media, and other end users of publisher catalogs will be able to review Houghton Mifflin Harcourt's Fall 2010 titles via Edelweiss by the end of May.
"Edelweiss has a proven record of success in enhancing and potentially replacing traditional hard copy catalogs with web-based tools," said Laurie Brown, Senior Vice President, Sales & Marketing at Houghton Mifflin Harcourt, "We look forward to selling and promoting our titles more effectively than ever before."
"We're proud and excited to have Houghton Mifflin Harcourt choose Edelweiss as its digital catalog solution," said Treeline CEO John Rubin. "They really represent a tradition of publishing excellence for educational, professional, and leisure readers. They also have a reputation for successfully embracing technology, so we feel great about their decision."