Based on Chris Van Allsburg's dramatic book, Zathura the movie is a hair-raising sci-fi adventure.

Learn more at www.zathura.net.

Deluxe Storybook
A full-color picture book retelling of the movie screenplay, with a full-color poster to pull out and hang.

An Early Reader
For those Polar Express fans who are just beginning to read on their own, this book starts readers on an incredible journey.

The perfect movie souvenir, this lushly illustrated book includes fun facts, holiday projects, songs, and games.

by Ellen Weiss
A Junior Novel
Straight from the silver screen to the printed page, the story of the Polar Express, with an eight-page color insert of movie scenes.

In this innovative book, read about the train trip to the North Pole and project six beautiful scenes onto your wall. Flashlight not included.

This train-shaped board book brings the Polar Express to the youngest child.

Six die-cut spreads focus on the bell and its magical journey from Santa's sleigh to under the tree.

Licensees

Apparel
Evy of California: t-shirts, fashion tops, sweatshirts
Thunder Creek: t-shirts, sweatshirts, long-sleeve tees
Wormser: sleepwear, loungewear, robes

Stationery/Social Expression
Hallmark Cards, Inc.: plush, giftware, albums, stationery, greeting cards, gift wrap, paper party goods

Promotions/Food & Beverages
Grand Canyon Railway: Polar Express train rides

Interactive
THQ: games for PS2, PC, and GBA
toys & games
Brio: wooden train sets, figurines
Hasbro, Inc.: puzzles
Lionel: electric trains

THE POLAR EXPRESS THE MOVIE Promotional Partners
• Kraft: major product tie-in
• Pepsi/Frito-Lay: major product tie-in

Houghton Mifflin Promotional Partners
• American Library Association: Polar Express bookmark & poster sold through catalog and online promotions
• Book Sense: Polar Express retail kit to 600 stores nationwide

Read in detail about Warner Bros. and Houghton Mifflin promotional efforts:

POLAR EXPRESS Marketing Campaign

POLAR EXPRESS Marketing Insert